Measuring Media Consumption, Millennial Expectations, "Me Time" Mobile Viewing, Monetizing the Second Screen

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September 09, 2013

Here are stories we thought you might be interested in from Connect 2 Media & Entertainment. DIGITAL MEDIA Measuring Media Consumption: Multiple Business Models for Streaming Video As more consumers watch their favorite shows on devices other than televisions, advertisers face a challenge: How can they accurately measure viewership for programs delivered to second screens? Read More» INSPIRED BY NAB SHOW Seeing the Future of the Second Screen "Technology rarely develops with any degree of logic," explains Alan Wolk, global lead analyst at Piksel, "something we can see in the current state of the second-screen industry, which consists of a random collection of unrelated third-party apps, show-specific apps, Facebook, and Twitter." Read More» DIGITAL MEDIA Is the Tablet the Ultimate Video Viewing Device? The tablet has become one of the most used devices for entertainment on the market, with 33 per cent of survey respondents saying that they prefer to watch videos on a tablet during their alone time, more so than on any other device, and least of all on a TV. Read More» INSPIRED BY NAB SHOW Esayian: A Focus on Digital Is "Imperative" The single biggest challenge facing U.S. radio commercial companies right now, says Marketron Deborah Esayian, chief revenue officer and co-president, is "balancing the need to invest in the future with the financial challenges of today's environment." Read More» RADIO Guest Commentary: The Connected Car--How MR Must Flex to Meet Millennial Demands Millennials are the future of the auto industry, and their expectations are profoundly different than those of previous generations. Read More» YOUR OPINION Will Second Screen Experiences Change The Way We Watch Films? In a recent story on Connect 2 Media & Entertainment, Nestor Bailey of Intel IQ predicted that audiences can expect to use second-screen apps that sync with the plot as part of their viewing experience. Do you anticipate wanting a second screen during the theatrical viewing of a film? Read More»   More Articles & Insights Ever Wanted to Live Inside a David Cronenberg Film? Now You Can » Cable Networks Set Sept. 11 Anniversary Specials » Vimeo Starts Funding Indie Films to Broaden Its On Demand Platform » Sony Unveils PlayStation Vita TV » TiVo, Entone Take a Run at Global IPTV Market » Digital Messaging Outdoors: Challenges and Considerations »

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