Book Review: Social Media Promotion for Musicians by Clive Young Don't let the title fool you. Social Media Promotion for Musicians is for anyone in the music biz who's an entrepreneur—which is to say, it's for everyone in the music biz. This how-to manual is just as relevant for producers, engineers, studios, regional sound companies, gear houses and others enterprising audio pros as it is for bands that want to push their next gig. In the space of 300 pages, author Bobby Owsinski digs deep into social media (Facebook, YouTube, Twitter, Google+ and Pintrest), blogging (WordPress, Tumblr, Blogger and Typepad), your own website, newsletters and more, breaking down their pros and cons, explaining how to get started, and more importantly, showing how to max out your presence on each platform without becoming that irritating guy who gets de-friended by even his mom. More » |
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