"The Blacklist," TV Advertising and Twitter, Network Online Originals, Real-Time Second Screen Experiences

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February 12, 2014

Connect 2 Media & Entertainment, which launched in 2013, is a resource to help you as a media professional keep up with developments not only in your own business segment but across all industry sectors. Find out what's happening in TV, radio, digital media, film, event spaces, enterprise, and much more by visiting www.c2meworld.com each day. PRODUCTION/POST/SOUND Crime, Punishment and Cinematography: Behind the Scenes of "The Blacklist" "Blacklist" director Joe Carnahan and cinematographer Yasu Tanida worked hard to craft the look of the series, which is set in motion by agent-turned-global-terrorist "Red" Reddington (James Spader) changing his M.O. and volunteering to help the government catch its most wanted criminals. Read More» ADVERTISING Twitter Supporting TV (and Ads) in a Number of Ways Recent research commissioned by Twitter revealed three significant aspects of multitasking: Hashtags in TV ads drive positive brand conversation; Twitter keeps viewers tuned in to advertising; and Twitter makes TV ads more effective. Read More» PROGRAMMING NBC Debuts Digital Spin-Offs of Four Shows NBC has found a way to kill two birds with one stone, creating more original digital programming and keeping its primetime audiences engaged while the Olympics take over the network. Read More» RADIO Is Satellite Radio Losing Personality? Considering recent programming changes at SiriusXM, Daniel Kline says: "Offering personality-free radio may doom the company's long-term prospects." Read More» INSPIRED BY NAB SHOW First Look: NAB Show's Technology Summit on Cinema, April 5-6, Las Vegas NAB Show and SMPTE's Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC) provides an in-depth global view of the current state and future of filmmaking innovation. Read More» More Articles & Insights The Great Audience Shift: People Are Watching Tons of Video on Mobile, and Media Companies Are Trying to Cash In » Facebook Wants to Become the Network for Real-Time Second Screen Experiences » Second-Screen Apps? Viewers Say Ho-Hum, But Execs See potential » Every Olympics Offers Better Athletes and Better Streaming » Netflix Binge-Viewing is Bad for Business » Why Netflix Is Destined to Start Making Its Own Blockbuster Films Soon » Event Cinema Comes of Age »

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