State of the Industry: Maintaining the Family Business—Andreas Sennheiser, Co-CEO, Sennheiser Electronic Corp. by Frank Wells “We have lots of ideas to develop the company in the future,” says Andreas Sennheiser. “We’re realizing that we have a very strong heritage with very strong history, and we realize that with the technology and heritage that we have, with the innovations that we bring, very often we can do a lot more. So we are exploring not only new niches, we are also looking at how we can tell the Sennheiser story, which is a unique story. Part of telling that story, he says, is helping customers understand “that there is a difference between a start-up that was founded maybe just a couple of years ago and a company that knows the business for 70 years…And we more and more realize that customers are looking for an anchor, to really understand what the difference is [between brands and products] and there, we can really help them.” More » |
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